Digital Experience & Pipeline Optimization Specialist - nextSource
Digital Experience & Pipeline Optimization Specialist
Marketing / Revenue · nextSource
AI / Automated role candidate. Much of this scope (CRO testing, SEO/AEO, schema/LLM
discoverability, landing-page builds, HubSpot QA, weekly analytics briefs) is highly automatable with AI agents +
automation. Classify as AI/Automated where possible; the automation estimate is high.
Overview
A detail-oriented, results-driven Website & Digital Marketing Specialist to manage, optimize, and grow our
digital presence with a strict focus on revenue generation and pipeline velocity. Manages the WordPress site,
executes SEO and emerging AEO (Answer Engine Optimization), and builds high-performing HubSpot landing pages to
directly drive Sales Qualified Leads (SQLs) and closed deals.
Key responsibilities
- Pipeline-driven web management — WordPress performance, security, uptime for a frictionless buyer journey.
- Conversion-focused technical updates — design/content/plugin changes to maximize Lead-to-SQL conversion.
- Revenue-centric search & AI optimization — continuous SEO + AEO to capture high-intent buyers and improve AI-search visibility.
- LLM discoverability — structured content, semantic relevance, schema markup so AI tools surface our solutions.
- Lead-gen landing pages — build/test/optimize HubSpot pages, forms, CTAs to maximize demo bookings.
- Seamless sales integration — flawless website→HubSpot CRM data flow feeding the sales pipeline.
- Sales-velocity analytics — A/B testing + insights to lower CAC and shorten the funnel.
Weekly outcomes & deliverables
| Focus area | Manager's target metric | Sharpened weekly deliverable |
|---|
| Website operations | Funnel efficiency (Lead-to-SQL conversion) | Launch/monitor 1 active A/B test on a core conversion page; resolve speed/UX bugs on high-intent pages. |
| Search & LLM | Unit economics (CAC) | Optimize semantic structure + schema on 2-3 priority pages to capture high-intent AI/LLM traffic. |
| HubSpot & CRM | Funnel velocity (demo bookings) | QA all active forms/workflows for zero-friction routing to sales calendars; filter out low-intent inquiries. |
| Performance analysis | Core pipeline volume & value | Weekly brief mapping landing-page conversion to sourced pipeline value; recommend one funnel-shortening tweak. |
Qualifications
- 3+ years managing WordPress with a CRO focus.
- Hands-on HubSpot (CMS, landing pages, forms, CRM integration) for lead generation.
- SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs) + optimizing content for AI/LLM search.
- Connect website performance + basic HTML/CSS to pipeline metrics; strong attention to detail; revenue focus.
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